Valnet’s digital publishing department creates content covering a variety of topics across several pop culture entertainment verticals. Operated by digital media experts and supported by a large, passionate network of content creators and contributors, Valnet publishes a high volume of daily content in several formats, including articles, YouTube channels and podcast videos on social media platforms. We cater to the interests of a diverse target audience, and as such, our content strategy prioritizes optimizing content and keeping our readers and audience informed, entertained and engaged. Our main goal is to create a unique voice and personality for each of our brands. Finally, our social media strategy relies solely on generating organic traffic on various social media platforms and gaining followers with a keen interest in today’s pop culture.
With its entire business centering around the digital world, Valnet places a lot of importance into creating and maintaining quality websites for its brands. To ensure impressive results and an efficient streamlined process, Valnet transforms its business’s vision and goals into digital operations through a strategic technology plan. While the business environment and goals may be challenging, our Tech department is made up of fierce, goal-oriented developers, graphic designers, QA specialists, and analysts who work hard to create and maintain quality technology, ensuring we maintain a competitive advantage.
Valnet creates and uses internal tools to develop websites and web applications for its brands ensuring high standards, clean architecture and quality code. With the use of graphic design, custom software development and systems architecture, our tech experts keep our websites up to date, well maintained, user-friendly and bug-free.
Valnet generates revenue through an advanced monetization strategy focused on digital ad optimization. Digital ad cost optimization, ad setups, and building relationships with advertising partners, brands and marketing agencies are a core part of our business operations.
Our strategy includes diverse monetization efforts with the largest impact generated programmatically with RTB (real time bidding) by utilizing both client and server-side header bidding. We also take advantage of direct relationships when the opportunity arises, such as high impact takeovers and sponsorship deals.
At Valnet, we seek to acquire and operate publishing and internet-enabled businesses in a variety of subject matter verticals, including entertainment, gaming, and technology, among others.
Valnet’s approach and ethos to M&A:
Daily Website Visits
Social Media Subscribers
Videos Produced Per Month